Fashion · 2025
Fourumotea
A cinematic e-commerce experience for a Parisian ready-to-wear label built around slow luxury.
Client
Fourumotea Studio, Paris
Role
Design & Development Lead
Duration
14 weeks
Year
2025
Services
Overview
The brief.
Fourumotea approached us to translate their atelier atmosphere into a digital retail space that could rival print editorial. We rebuilt the brand system, storefront and post-purchase experience end to end.
Challenge
What was in the way.
The previous storefront leaned on templated Shopify aesthetics and could not showcase collections with the intimacy of the atelier. Conversion above 90€ AOV was flat and retention was low.
Approach
How we responded.
We designed a modular editorial system, paired it with a custom headless storefront and choreographed every product page around one hero moment. Motion, typography and pace were treated as retail furniture.
Results
+38%
AOV lift
3.4×
Session duration
-22%
Return rate
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