Back to work
Sportswear · 2024
Halo Athletics
A sculptural launch site for Halo's inaugural performance sneaker — built around one hero product.
Client
Halo Athletics
Role
Design, 3D & Build
Duration
7 weeks
Year
2024
Services
3DProduct SiteLaunch Campaign
Overview
The brief.
A launch destination that could stand next to a Nike or ON drop, produced under a tight window with a small internal team.
Challenge
What was in the way.
Elevate a single-product page to a memorable event without inflating scope beyond seven weeks.
Approach
How we responded.
One real-time 3D hero, a scroll-choreographed pitch, and a pre-order flow that felt as considered as the shoe. Everything else was ruthlessly cut.
Results
12k
Pre-orders
4 days
Sell-through
27
Press pickups
Next project