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Publishing · 2024
Bekhinese
A confident rebrand for a bi-annual print journal exploring diasporic craft and design.
Client
Bekhinese Journal
Role
Brand & Art Direction
Duration
9 weeks
Year
2024
Services
BrandingEditorialPrint
Overview
The brief.
We rebuilt Bekhinese's identity from the wordmark up — typography, grid, motion signature and a companion digital home for its archive.
Challenge
What was in the way.
Preserve the weight and gravitas of a print publication while unlocking a modern subscriber flow that reads well on screen.
Approach
How we responded.
A custom display serif, a strict two-column archive, and a subscription page designed like a magazine spread. The identity travels from cover to inbox to storefront.
Results
+3.1k
Subscribers
4
Awards
38
Newsstands
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