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Automotive · 2024
Caruxcar
A showroom-in-the-browser for a European EV marketplace with a taste for the cinematic.
Client
Caruxcar GmbH
Role
Creative Direction & Build
Duration
11 weeks
Year
2024
Services
Web DesignWebGLMotion
Overview
The brief.
Caruxcar wanted the poster feel of a marque launch site with the utility of a marketplace. We combined WebGL, editorial layouts and a friction-free lead flow.
Challenge
What was in the way.
Balancing large hero moments with dense inventory data without sacrificing performance on mid-range devices.
Approach
How we responded.
Bespoke WebGL modules for hero and configurator, streamed inventory grids, and a design system tuned for a very dark surface with high-contrast accent moments.
Results
+61%
Qualified leads
97
Lighthouse
-34%
Bounce rate
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